Engineering Enterprise

Instructions to Students
1. Wordcount: at least 2,000 words – references are excluded
from the wordcount;
2. Please submit ONLY word documents. PDFs or any kind of photo
documents will not be marked;
3. Please do not plagiarise: any similarity index above 20%
will be referred to the Ethics Committee;
4. Essay form/Prose is highly recommended as opposed to any
metrical structure of text;
5. Please title your answers, for example: Answer to Question
1 or Answer to Question 2;
Based on the case study: ‘Practo: transforming Healthcare
Dynamics with Technology’
Answer all two questions.
All questions carry equal marks.
Q1. (Weight 50%)
Discuss with Comments Practo’s tech-based healthcare initiative.
Q2. (Weight 50%)
Do you believe Practo’s business model can be sustained in the
long run? Support your answer with justifying arguments

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