• Write a research analys of 3-5 Pages (750 – 1000 words with short marketing plan example) on a specific target market, such as college students, Moms with small kids, recently retired, etc. • Include the following details on your audience: size of audience (ie, how many college students in the US, etc), interests, buying power. Use at least three sources on your audience. o Census.gov should be one of your stops. The US Census has rich basic data on demographics, business info, and more: http://www.census.gov/ • Select a product or service that you would like to introduce to the marketplace. Service= Transportation ( Lyft, Uber) • For information on market research and analysis, use these resources: • https://www.sba.gov/content/do-your-market-research • http://www.quickmba.com/marketing/research/ (You are specifically doing Market Research) • Format your response consistent with MLA guidelines. Anything that is not common knowledge needs to be cited. Also use marketing plan template…here. http://smallbiztrends.com/2008/06/one-page-marketing-plan.html
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